See how Auror’s privacy-first approach to facial recognition helps retailers prevent violence and protect privacy, without the risks and complexity of legacy surveillance systems.

Both Auror and Facewatch are working to make retail environments safer through facial recognition. However, with Auror, recognition is applied responsibly, transparently, and linked directly with the Auror retail crime intelligence platform retailers already know and trust. This creates one secure end-to-end workflow for creating, managing, detecting, and alerting on high-risk POIs across your store network.
Facewatch helped establish facial recognition in UK retail and demonstrated that technology can deter theft and antisocial behavior. Its shared database approach delivers rapid alerts across participating stores, making it simple for frontline teams to act fast.But as retailers scale responsibly and face increasing scrutiny around data use and compliance, the expectations have evolved.
Enter Responsible Recognition, the next generation of privacy-led crime prevention.




Where Facewatch pioneered retail facial recognition, Auror is redefining it, replacing surveillance-style monitoring with intelligent, ethical prevention. Auror helps retailers protect teams and customers while preserving trust and transparency, the foundation for sustainable safety technology.