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Auror is a Software as a Service (SaaS) provider to retailers, which helps them to record retail crimes and in-store events after they occur.
Auror has digitized what retailers have always done. It makes crime reporting more secure and enables better collaboration with police to address repeat offending.
Retailers have always collected and shared information about potential crime in their stores, and CCTV has been used to gather evidence and keep stores safe for decades.
Historically, retailers have collected this information using spreadsheets, USB sticks, or public ‘walls of shame’ in their store windows.
For police to receive a report of retail crime, retail workers would report to a police station, or an officer would visit a store to gather evidence.
Auror’s software modernizes this process by allowing the retailer to enter information in a structured way and allowing them to make better decisions to keep their staff, customers and stores safe.
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A step-by-step scenario of how retailers and law enforcement use Auror to better understand the offending in their stores and communities.
The same repeat offender was seen stealing using the same method at other stores owned by Retailer A. These events are recorded in Auror and now the retailer has identified a pattern of offending.
The same repeat offender was seen stealing using the same method at other stores owned by Retailer A. These events are recorded in Auror and now the retailer has identified a pattern of offending.
Now the repeat offender steals from a store owned by Retailer B and is also violent and threatening towards a staff member using a knife.
The retailer records information about this event, but this time chooses to make a formal police report using the software.
This information prompts a police investigation.
Police filter their search to review and locate crimes recorded by Retailer A which appear to involve the same repeat offender.
The individual's recorded offending in Auror reveals they typically use intimidation and a weapon to leave stores.
Using Auror, police have a fuller understanding of the individual's offending and make the arrest.
Police and retailers have always worked together to solve crime in the community. However, retail crime is the highest volume crime type and police resources are limited.
By linking multiple events to individuals and enabling police to see that information, they can choose how to use their resources to focus on the comparatively small group of offenders responsible for most crime in stores.
Police work with retailers using Auror in two ways:
In both cases, the structured and digital reporting process removes the need for physical evidence collection and enables them to focus on high-volume, high-harm offenders.
Auror was founded after realising that $150B+ was lost every year by retailers but there was no effective or secure technology being used to report, solve, or prevent crime. Retailers are now empowered with the intelligence and tools to stop crime, for good.
Auror (pronounced 'or-ra') is the shortening of the Latin word 'Aurora' which translates to dawn or sunrise. Its meaning underpins what we strive to do, which is to help shed light on the scale of retail crime through information and collaboration.
Auror users record information using the online reporting form. Information may be collected directly from a staff member or customer who has witnessed a crime or event in store, or from CCTV footage they have captured.
The event reporting form is designed to ensure that users upload only information that is relevant, accurate, and up to date.
Auror does not determine the information entered in the software. Retailers record their own information related to events taking place in their stores, which allows them to make more informed decisions to protect their staff and customers.
No. Auror does not own or operate cameras or hardware. Simply, retailers use CCTV footage or images taken with their own cameras and upload it to the software.
ANPR and LPR systems can detect vehicles and provide a license plate result.
In some cases, retailers integrate a third party ANPR or LPR systems with Auror. This means retailers can detect vehicles linked to known offenders and alert their teams upon arrival.
Auror has automated processes to handle the collection, storage, and deletion of this data. There is limited access to this data for the purposes of preventing and investigating crime.
Where retailers opt in, the software can suggest face matches using static, historical images of events that have been uploaded by retailers from their own cameras. These require human verification to be accepted. This is not the same as live facial recognition.
As a separate opt-in service, the software can suggest person matches in the software by identifying common written descriptions of individuals. These also require human verification to be accepted.
Auror makes sure users don’t hold personal information forever. The software is configured to help ensure that information is retained only for as long as users have a lawful purpose to use it.
Information may also be anonymised and aggregated to remove personal information.
We take all reasonable steps to keep all information safe and secure. Information is securely encrypted using Microsoft Azure which complies with industry leading security policies and standards.
Access to the software is managed by single sign-on (SSO) accounts with multi factor authentication (MFA). Access is limited to only those necessary.
Organisations determine what information they enter into the software and we provide them with the ability to set access controls internally.
Information is processed under strict safeguards and all users must comply with their own internal operating policies and our terms of use, which requires them to not share information outside the software with unauthorised users.
A privacy and information sharing framework has been built into the software to enable retailers to make decisions to share information in a way that is secure and auditable. All authorized user activities are logged and can be audited.
You can make a personal data request at privacy@auror.co and we can assist by forwarding your request to the relevant organization(s), or you may make a request to an organization directly.
Your requests should include your full name, date of birth and the time and location of the incident in order to verify your identity or authority. Once your details have been verified, we’ll notify the organization(s) that may hold your information as soon as possible.
Please note that Auror cannot make a decision on your request, but we can help our customers to process requests.
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